ALBUM DIGIPAK
MAGAZINE ADVERT
Tuesday, 28 February 2012
Evaluation Question 3:
WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
Our feedback has given us an insight into the minds of the audience.The audience are our primary source of inspiration, and they are the target group whom we aim to produce an appealing video for. They're comments and opinions have influenced the outcome of our coursework piece significantly.
We aimed to produce a video that would appeal to the mass audience. Research showed that in the majority of standard pop videos, the visuals illustrate the lyrics (Andrew Goodwin). We felt that the best way to fit the pop video convention was too adopt these ideas too, appealing to a wider audience and adding to the validity of our finished piece.
used to gain a variety of audience feedback*
GAINING AUDIENCE FEEDBACK POWERPOINT PRESENTATION (CLICK TO VIEW ON SLIDESHARE)
Our group broadcasted a series of questions to members of the public ranging in age from 17-24 via online survey creator 'SurveyMoney'
We presented them with a variety of questions:
- Does our music video appeal to you?
- Are you able to follow the narrative?
- Do lyrics and visuals compliment one another?
- How much does our music video resemble other pop videos that also feature boy-girl relationships?
- Does the artist 'Darcy Jones' name fit with the persona portrayed in the music video?
- What age/age range do you think this video would best appeal to? Please give brief details as to why you chose this age too
- Could we have changed any features? Please leave comments with your choice
- Is the music video fitting with the slow/mellow genre of music? please comment
Below is an array of screenshots revealing percentage results and comments that the audience left having viewed the pop video...
We were pleased that the audience responded well to the effects we had used to create a dated effect, where the film was purposefully edited to resemble a hand-cut pieces of film reel, that had been put together. One response was "a bit more variety" in which we responded by changing certain aspects of our video. See image below:
We also asked our surveyors "What age/age range do you think this video would best appeal to? Please give brief details as to why you chose this age too" so that we could see if our target audience was identical to that of what the audience thought. Here are the responses we got:
The general concensus we found was that viewers felt target ages ranged from 14/15-24/25 due to the issues dealt with in the video, which are intended for a maturer audience. These issues include drug abuse, violence and the breakdown of a relationship.
AUDIENCE FEEDBACK USING WORDLE
[clip 1] Below is a video clip of some class members watching our A2 coursework piece. We used the handheld camera to capture there expression whilst watching the music video.
[clip 2] Our second clip is a from an audience member having watched our music video.
we asked Andrew: what are your opinions on the video?
he answered: "I think the overall video was really good, but particularly the work you did in after-effects, that really created the feeling of atmosphere and tone for the music video which was important for the narrative. And the narrative came across really clearly as of the footage and the editing you had done to it"
Monday, 13 February 2012
Evaluation Question 1:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our media product was created with precise planning and research. It was important for us to choose the correct; location, costume and actors right to relate to that of real media products that we researched.
When researching into artists music videos it is clear that the fundamental important success of an artist is the fans- and showing the fans what they want to see.
We began our A2 coursework by mind mapping initial ideas with the rest of my group and researched into a specific target audience: 16-20 years old. In response to the information I was aware of about real media products; I thought it was important to find out what people in this age category would be interested in, to do this I created a music questionnaire for my fellow piers and older students to fill in.
Here is what I found out ;
We began our A2 coursework by mind mapping initial ideas with the rest of my group and researched into a specific target audience: 16-20 years old. In response to the information I was aware of about real media products; I thought it was important to find out what people in this age category would be interested in, to do this I created a music questionnaire for my fellow piers and older students to fill in.
As a result of this questionnaire; 40% choice Indie/alternative as their prefered music choice over R&B, Mainstream pop, Rock, Metal and Dance/techno.
89% of the class; watch music videos to see the artist and how interesting the video was.
Our response:
Brainstorming Locations
We brainstormed locations and did a recce to test specific locations such as;
the beach,
field,
arcades,
cafe,
bathroom.
We decided that the beach would be a perfect location to be the main fundamental place to film as it represented the ‘end’, the water/sea created a sense of the end of the line meaning the end of the relationship.
Due to our previous research into real media products we were aware that by giving us this main concept we were able to create a mise en scene that fulfilled the meaning behind the lyrics.
Our inspiration for MISE EN SCENE;
Rihanna - We found love
Rihannas -We found love video was a real media product that was a huge inspiration for our video.
It creates a dark mise en scene and follows a narrative from start to finish, we annaylised the video and created some of our effects and our story line to be like this real media product.
Here is what we did;
Lana Del Ray-Video Games
Lana Del Ray’s video directly inspired me to experiment with the idea of the old fashioned film running throughout: which I attempted to do in Final Cut Pro when editing certain shots together = this allowed me to enhance and further develop my skills on Adobe Premier.
How has this planning and research helped us create a media product that uses forms and conventions of real media products?
Development;
We began to develop our media text once in planned locations, we took several shots of the same location so we could have plenty material when we headed to the editing stage of our coursework.
With the use of digital technology we had on offer we began to develop forms and conventions of real media products. Please click on the link below to see our summary of how digital technology helped us.
http://prezi.com/pzd8ynn1h9e1/copy-of-development/
I believe we have created piece of coursework that developed conventions of real media due to the help of the technology (as stated in the prezzie above). Here is a short section of our video that is evidence of how we developed this;
(Insert exported video)
How does our video challenge forms and conventions of real media products?
Semeotic codes and theories;
Our coursework also challenges because it has conventions of real media texts by having semiotic codes and follows theories.
The Todorov Theory- How our video fits this criteria.
The semiotics we included in our piece;
THE LEVI-STRAUSS THEORY:
Overall;
all of these elements of our coursework due to research and planning, structure and creativity have all combined to create a piece of coursework that I think has used, developed and challenges forms and conventions of real media products!!
all of these elements of our coursework due to research and planning, structure and creativity have all combined to create a piece of coursework that I think has used, developed and challenges forms and conventions of real media products!!
Finally our video coursework is submitted below- please take the time to watch our final piece. Thankyou;
Thursday, 12 January 2012
Wednesday, 7 December 2011
Making the lyric book
Step 1 - choosing the photos
Step 2 - editing
I wanted the photos in the lyric book to be different to the previous photos featured on the front and back cover. I had already used a different setting for the photoshoot to take place in so that the overall digi-pac was more varied.
Step 2 - text
Page 1 completed
Making the album back cover
Step 1 - choosing the photo
I chose this photo as the back image because I needed a photo that had a lot of space to put text - song playlist, copyright information, however I also wanted the artist to still be featured. I felt that this image was perfect to use as it met both my needs - there is plenty of space to the left of the artist in which text can be placed. When looking through all my photos from the shoot I found that there where a number of images that where similar to this one however an aspect of this particular photo that I really liked was that the artist is looking to the left which is where the text will be and I liked the idea that she is looking at the text, i.e the playlist of songs.
Step 3 - text
I chose this photo as the back image because I needed a photo that had a lot of space to put text - song playlist, copyright information, however I also wanted the artist to still be featured. I felt that this image was perfect to use as it met both my needs - there is plenty of space to the left of the artist in which text can be placed. When looking through all my photos from the shoot I found that there where a number of images that where similar to this one however an aspect of this particular photo that I really liked was that the artist is looking to the left which is where the text will be and I liked the idea that she is looking at the text, i.e the playlist of songs.
Step 2 - editing
I had used the photo filter tool to alter the colours in the album cover and so I needed to use the same affect on the back cover so that the two complimented each other. The image below shows again the stages I took throughout the editing process.
I had used the photo filter tool to alter the colours in the album cover and so I needed to use the same affect on the back cover so that the two complimented each other. The image below shows again the stages I took throughout the editing process.
Step 3 - text
In my research I found that it was popular for the same text font to be used throughout the album. I therefore used the font 'noir-et-blanc' (the same as the album title) for the playlist of songs on the back cover, I used the same effect - outer glow, to make the text stand out from the background. I wanted the layout to look ordered and sophistacated so I centralised each song and ordered them by word length.
Sony Music
After researching different album covers I needed to decided on a record label to distribute our aritist. After researching a number of different companys i found sony music:
Step 4 - songs
When it came to deciding what songs to list on the back cover I took some time to research artists such as Birdy, Ellie Goulding
After researching different album covers I needed to decided on a record label to distribute our aritist. After researching a number of different companys i found sony music:‘Sony Music Entertainment is a global recorded music company with a roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.’
Sony music have signed hundreds of artists with a wide range of genres and status:
- Kelly Clarkson
- One direction
- The fray
- Daughtry
- Foster the people
Step 4 - songs
When it came to deciding what songs to list on the back cover I took some time to research artists such as Birdy, Ellie Goulding
Tuesday, 6 December 2011
Making the Album Cover
Step 1 - choosing the photo
I first had to decide what photo I was going to use for the album cover. This was an important decision as I had to choose a photo that would best promote our artist, fit with our song genre and also look appealing to a potentional buyer. After experimenting with a few of our best photos I chose this image to be the cover.
Step 3 - text
I really liked the style of Ellie Gouldings text and so wanted to try and achieve the same effect in my own work. I went onto the website 'dafont.com' to look at different fonts that would be suitable and found the font 'noir-et-blanc', I downloaded the font so that I could try it with the rest of the cover to see what it would look like.
I first had to decide what photo I was going to use for the album cover. This was an important decision as I had to choose a photo that would best promote our artist, fit with our song genre and also look appealing to a potentional buyer. After experimenting with a few of our best photos I chose this image to be the cover.
I chose this photo because it was clear and focused with good lighting and contrast, the artist is central and dominent in the photo and so will stand out as the main feature, she is looking directly into the camera and has a casual pose which reflects her genre of music.
Step 2 - editing
After choosing the best and most suitable photo, I wanted to edit it to make it look more professional and appealing as an album cover. I did this using Adobe photoshop. I felt that the colours in the photo were to bright and had to high of a contrast, I therefore lowered the saturation and contrast to take out the overpowering colours. However I then felt like the photo was too dull and faded which wasn't the look I was trying to achieve, so I began to play around with the photo filter tool, adding different shades of browns and oranges to the colours, this produced a tinted, old look to the photo which I really liked and felt fitted to our style.
Below is an image which shows the transition of the photo during each stage of editing.
I really liked the style of Ellie Gouldings text and so wanted to try and achieve the same effect in my own work. I went onto the website 'dafont.com' to look at different fonts that would be suitable and found the font 'noir-et-blanc', I downloaded the font so that I could try it with the rest of the cover to see what it would look like.
I used an outer glow effect on the text in order to ahcieve the look of Ellie gouldings 'Lights' album. I really like this effect because it makes the writing look as if it is lit up and glowing, making it stand out against the background which has duller, less bright colours.
Ellie Gouldings cover
Darcy Jones cover
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