WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
Our feedback has given us an insight into the minds of the audience.The audience are our primary source of inspiration, and they are the target group whom we aim to produce an appealing video for. They're comments and opinions have influenced the outcome of our coursework piece significantly.
We aimed to produce a video that would appeal to the mass audience. Research showed that in the majority of standard pop videos, the visuals illustrate the lyrics (Andrew Goodwin). We felt that the best way to fit the pop video convention was too adopt these ideas too, appealing to a wider audience and adding to the validity of our finished piece.
used to gain a variety of audience feedback*
We also posted our video on Youtube so everyone with access to the interent was able to watch it and leave comments.
Follow the link below to see our A2 music video coursework piece:
Our group broadcasted a series of questions to members of the public ranging in age from 17-24 via online survey creator 'SurveyMonkey'
We presented them with a variety of questions:
- Does our music video appeal to you?
- Are you able to follow the narrative?
- Do lyrics and visuals compliment one another?
- How much does our music video resemble other pop videos that also feature boy-girl relationships?
- Does the artist 'Darcy Jones' name fit with the persona portrayed in the music video?
- What age/age range do you think this video would best appeal to? Please give brief details as to why you chose this age too
- Could we have changed any features? Please leave comments with your choice
- Is the music video fitting with the slow/mellow genre of music? please comment
Below is an array of screenshots revealing percentage results and comments that the audience left having viewed the pop video...
We were pleased that the audience responded well to the effects we had used to create a dated effect, where the film was purposefully edited to resemble a hand-cut pieces of film reel, that had been put together. One response was "a bit more variety" in which we responded by changing certain aspects of our video. See image below:
We also asked our surveyors "What age/age range do you think this video would best appeal to? Please give brief details as to why you chose this age too" so that we could see if our target audience was identical to that of what the audience thought. Here are the responses we got:
The general concensus we found was that viewers felt target ages ranged from 14/15-24/25 due to the issues dealt with in the video, which are intended for a maturer audience. These issues include drug abuse, violence and the breakdown of a relationship.
AUDIENCE FEEDBACK USING WORDLE
[clip 1] Below is a video clip of some class members watching our A2 coursework piece. We used the handheld camera to capture there expression whilst watching the music video.
[clip 2] Our second clip is a from an audience member having watched our music video.
we asked Andrew: what are your opinions on the video?
he answered: "I think the overall video was really good, but particularly the work you did in after-effects, that really created the feeling of atmosphere and tone for the music video which was important for the narrative. And the narrative came across really clearly as of the footage and the editing you had done to it"
