Our brief was to create and promote a new artist through poducing a music video, album digipak and a magazine advert, promoting the album release. In order to do this it was important that, as a group, we worked together to make sure our products maintained the same style so that they promoted the same image of our artist - 'Darcy Jones'
This image was...
- A strong, independent female artist
- An indie music genre
- An artist who is assertive, whilst also showing aspects of vulnerability
- A unique and vintage styling
- A natural and unstaged feel to both the video and the photos
