History of pop video

History of Music video



A music video is a short film usually 2-3 minutes long integrating a song and imagery to make artistic and promotional effects- usually to help marketing for a new releaed song.

They came into promience in the late 1980s when MTV used a wide range of styles of film making techniques including;

 animation,

 live action filming,

 documentaries,

 and non-narrative approaches such as abstract film.

 Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

The Appeal

Like most media striken buisness' today the idea of music videos is becoming more and more abstract and technical as it seems the industry of music and our generation today are not satisfied with the basics and we want to  see more.

It seems that long gone are the days were bands

 could simply stand infront of the video camera

and sing their song with their instruments

and band mates like The Beatles  1964,  

who featured in their very first music video

'A hard's day night' which was shot in black and white.

Although bands such as the 'Artic monkeys', 'The killers' and 'The Foo Fighters' have a hint of the Beatles style of music video in theirs by having the whole band playing an almost 'band practice' on screen, however there is also some sort of class and high tech about their performance. For example, the Crying lightining music video by the Artic monkeys released in 2010 has a lighting effect throughout with flashes of the lead singer Alex Turner playing the guitar behind (as seen above). It amost seems as though the industry toda,even the simpliest of bands like this band in paticular feel that they have to make there music videos interesting and appealing to this modern day audience to make them be interested in their product (which is the fundemental reason for the music video in the first place). Suggesting that our generation no longer just listen to music but we thrive of watching it too- it excites us.

It's all about glitter, dancers and colourful images! From girl bands to solo artist (male and female) music videos in the last five years have seemed to emphasise on the cheese and high technology effects and colours to create an interesting and exciting outcome attracting the most popular age group in our country- 13-21 year olds.

The most obvious being Katy Perry;                             

who arrays herself in sweet style costumes,

crazy coloured hair and surrounded by dancers

male and female in her lively upbeat music videos -

'Calfornia girls' and 'Teenage dream' which create

a girly, upbeat and funfilled video's combining with the

song to create succesful colobaration products creating

great advertisement for her releases and appealing to

a specific fan base- teenage girls 10-18 years.

Another obvious artist who uses her personality in music videos

to really entise the advertisement package and to appeal
o the popular fanbase that is teenage girls is Lady Gaga.

Nowadays I get the impretion that the sort of music fans which the sort of 'band practice' music video (like the beatles)