TARGET AUDIENCE RESEARCH

We created a questionnaire which we handed out to a group of 25 people varying in age from 16-19. This helped us to understand the preferances of our age group and supplied us with vital information we need for construction of our own music video.

TARGET AUDIENCE RESEARCH QUESTIONNAIRE

1.       What genre of music do you usually listen to?

Pop (chart tunes)               

Indie         

 Rock     

Heavy metal

Screamo

Other

(Please state)...............................................................................................................................

1.       How often do you watch music channels?

All the time

Often

Never

2.       What appeals to you most in a music video?

Acting

Colours

Band performance

Artist appeal

3.       Do you illegally download music?

Yes

No

4.       If not, where do you consume music?

iTunes

Spotify

CD’s                                                                                                       

YouTube

Other

5.       What music channel do you watch most at the moment?

MTV

Viva

Kerrang

Hit40UK

4Music

VH1

Kiss

Other

6.       Which form of music do you use to listen to music?

iPod

Radio

Phone

MP3

TV